FOLSOM, Calif., Sept. 2, 2026 — The AI² Insights Platform today announced it will launch publicly at IBC 2026. The platform gives media & entertainment (M&E) leaders a current, evidence-based answer to what AI is actually delivering in their business, and where it is heading next.

Every M&E executive is being asked to commit budget to AI. Few have a reliable way to tell a proven capability from a promising demo, or to know which opportunities are opening and which are closing. Guessing costs real money. It shows up as misallocated capital and missed windows.

AI² Insights closes that gap. Executives can see which AI capabilities are delivering results today and which are still just a good demo. They can find where the genuine innovation opportunities sit, where the market gaps are, and where the traps lie. They can also see how fast each part of the landscape is moving. The picture updates continuously, so what leaders see reflects the market as it stands now.

“AI is the fastest-moving technology this industry has ever had to absorb, and the decisions cannot wait for the next research cycle,” said Fernando Amendola, Founder of AI² Insights. “We built AI² Insights to close that gap. Ask it about opportunities. Ask it about traps. Ask it about trends. Always get a current answer you can trust.”

The scope is substantial. More than 200 AI use cases in M&E, each researched from a technology angle and a business angle. More than 70 distinct AI techniques are being analyzed with continuous monitoring across more than 1,000 technology vendors and 1,000 media operators worldwide. All of it is organized around the PADE-POC™ taxonomy, which maps AI across the entire value chain: Produce, Augment, Distribute, Experience, Protect, Orchestrate, Comply.

Trust is engineered in. Every answer runs through the Truth Engine™, built on RAHIC™: Recursive, Adversarial, Human, Iterative, Convergent. Conclusions are tested against contradicting evidence and reviewed by industry experts before an executive sees them. Every conclusion carries a confidence rating. Where the evidence is thin, the platform says so rather than filling the gap.

Executives reach that intelligence three ways:

  • AI² Enquire

    An LLM-based dialogue engine. Ask a question in plain language and the engine intelligently selects and assembles the answer from the research corpus, in real time.

  • AI² Research

    A library of published research. Executives pull full reports across more than 200 AI use cases in M&E, each analyzed from both a technology and a business angle.

  • AI² Industry Tracker

    A dynamic dashboard. Watch the market move in real time: where the technology is heading, which players are gaining ground, and where the opportunities and obstacles are forming.

Access is sold as an Insights-as-a-Service model. Executives pay as they learn, for the intelligence they use, when they need it, rather than for a shelf of reports commissioned months earlier.

“Only AI can keep pace with AI. That is what makes this platform possible,” said Thierry Fautier, Co-Founder of The Media League. “The distance between what gets announced and what actually works is where budgets go to die. AI² Insights is the first thing I have seen built specifically to close that distance for M&E.”

How to get access

  1. Today — register and take a look

    Executives can request beta access now at www.ai2insights.ai and see a sneak peek of what the platform can do.

  2. Sunday, Sept 13 — see it live

    The full AI² Insights Platform will be introduced at the 2nd Annual SundAI Breakfast, hosted by The Media League, on Sunday, September 13 at the Van der Valk Hotel Amsterdam Zuidas. The morning includes a live demonstration and an executive roundtable on making AI pay in Media & Entertainment.

  3. Early October — beta access opens

    Selected registrants receive login details and onboarding instructions.

Wider availability follows through Q4 2026, with general availability scheduled for January 2027.

About AI² Insights

The AI² Insights Platform gives Media & Entertainment leaders a current, evidence-based view of AI across their industry: what is being deployed, what is delivering, where the opportunities are, and where the market is heading. Executives reach that intelligence through AI² Enquire, AI² Research, and AI² Industry Tracker, and pay as they learn.

About The Media League

The Media League is an independent research and advisory partnership serving the Media & Entertainment industry. Co-founded by Fernando Amendola and Thierry Fautier, TML draws on a network of senior practitioners to publish original industry research and deliver strategy consulting and marketing services to technology vendors and operators across the sector.

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