Apple on Tuesday denied it is planning to launch a mobile virtual network operator (MVNO) service.
Sources cited by Business Insider on Monday claimed that the iPhone maker is conducting trials in the U.S. and is currently holding talks with telcos about launching services in Europe.
The theory seems plausible enough; after all, the Apple SIM that comes embedded in the cellular editions of the iPad allows customers to select their preferred carrier, so it isn’t much of a stretch to consider that Apple may want to go a step further and become a service provider.
In addition, Apple’s biggest rival in the mobile space, Google, is testing the waters with Project Fi, a U.S. MVNO service that relies on Sprint and T-Mobile’s cellular networks when a customer wanders beyond the range of the nearest WiFi hotspot.
However, it seems that fanboys/girls will have to put any thoughts of Apple following suit to the back of their minds for now.
"We have not discussed nor do we have any plans to launch an MVNO," said an Apple spokeswoman, in a report by Reuters on Tuesday.
