AT&T is wasting no time in ramping up its bundled services strategy, offering DirecTV customers up to US$500 in various credits if they switch to its mobile service.
The U.S. telco giant closed its $48.5 billion acquisition of DirecTV in late July. Just over a week later, AT&T launched its ‘All in One’ plan: a converged TV and mobile tariff that offers up to four TV receivers and unlimited voice minutes and texts, as well as 10 GB of shareable data, for up to four mobile lines. It costs a hefty $200 per month though.
On Monday, AT&T announced that DirecTV customers will receive a $300 bill credit when they buy a smartphone on AT&T’s Next plan. They will also get a $200 credit if they trade-in their current smartphone, provided it is in good working order.
A family of four who switch to AT&T are eligible for $2,000 in total credits, the telco said.
"This is a unique offer and unlike anything we’ve ever done – all to celebrate DirecTV now being part of the AT&T family," said David Christopher, chief marketing officer of AT&T Mobility, in a statement.
