Telefonica’s global director of business innovation, Gav Thompson, has left the Spanish incumbent to become CMO of customer engagement specialist Thunderhead.com.
Thompson joined O2 UK as head of brand strategy in 2007 and has held a variety of roles at Telefonica group companies since then, including director of brand innovation at Telefonica Digital and European director of marketing innovation at Telefonica UK. He also founded low-cost MVNO and Telefonica subsidiary Giffgaff in 2008.
Thompson, whose appointment as chief marketing officer at Thunderhead was announced on Thursday, will be responsible for the strategic direction of the company’s brand, and its global marketing activities.
Thunderhead offers a range of products designed to help companies get closer to their customers. These include the ONE En gagement Hub that lets organisations track customers’ interactions through multiple touch-points – such as social media and email – and the Adaptive Engagement Profile, which enables a company to serve offers based on the customer’s context, preferences and profile information.
"Thunderhead can make it much easier and more rewarding for customers to interact with brands, which in turn makes the opportunities for the Chief Marketing Officer much easier and more rewarding," said Thompson, in a statement.
