Whitepaper
For communications service providers (CSPs), the advent of broadband ubiquity has meant an onslaught of competition, because once a consumer is connected to a broadband pipe, theoretically, anyone can provide service. The growth of over-the-top (OTT) service delivery has opened the market to a pool of competitors that now extends far beyond “other carriers” to Web giants and content providers such as Google, Hulu, Netflix, Facebook, and more.
This Stratecast white paper analyzes how—by correlating social media and customer satisfaction ratings with what customers are experiencing with CSP services—CSPs can differentiate themselves from this rapidly expanding lineup of large, well-funded competitors.
