Hutchison Whampoa this week launched a mobile virtual network enabler (MVNE) service aimed at budding service providers that want to tap into multiple markets.

In addition to providing mobile network access, the new service – called Hue – also offers CRM, billing, provisioning, and the option to connect customers with third-parties such as credit management agencies and logistics partners.

"Today’s mobile wholesale market is fragmented and new entrants to mobile are often challenged with needing to understand market nuances and regulations in different countries," said Jarrod Nink, CEO of Hue, in a statement on Thursday.

Hutchison Whampoa operates mobile networks in 12 markets and Hue will offer MVNE services in all o f them: Austria, Australia, Denmark, Hong Kong, Indonesia, Italy, Ireland, Macau, Sri Lanka, Sweden, the U.K. and Vietnam.

For countries outside of Hutch’s footprint, Hue will negotiate with local operators to provide connectivity.

"Hutchison Whampoa’s industry-wide credibility provides our customers with the reassurance that they will be able to connect end users to the latest 4G technology and robust networks," he said.

Hue said it expects to announce partnerships with a number of mobile virtual network operators (MVNOs) "in the coming months."

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