Wadsworth, Ohio- MaxCell®, the global leader in flexible fabric innerduct solutions, today announced a comprehensive brand refresh designed to meet the escalating infrastructure demands of the digital age. Featuring a new visual identity, an optimised website, and the tagline “engineered for efficiency and built for flexibility” the update reinforces MaxCell’s position as the premier choice for maximising conduit capacity in Telecom, Data Center, and Utility markets.
As global connectivity needs surge, network operators are increasingly hindered by the physical limitations of traditional rigid innerduct. MaxCell’s refreshed brand highlights its unique ability to solve these challenges by replacing bulky, wasted space with high-performance fabric solutions that conform to the shape of the cables.
Transforming Network ROI
The rebranding marks a strategic shift toward performance-driven infrastructure. Compared to traditional rigid HDPE innerduct, MaxCell’s fabric solutions offer a transformative value proposition:
- Place 300% more cable inside the conduit for growing connectivity demands
- Installs 2x faster
- Reduces material and labour costs by 50% or more
- 81% greener* making it a more sustainable solution (*data collected by Bent Branch Strategies)
- Seven (7) flexible solutions for any cable deployment scenario or challenge
A portfolio built for next-gen networks
The refresh also streamlines MaxCell’s comprehensive product suite, making it easier for engineers and contractors to find tailored solutions for specific environments:
MaxCell Edge: Optimised for the highest performance and lowest friction.
MaxCell Premise: Ideal for indoor (ISP) and data center applications.
MaxWrap: A specialised solution for protecting cables in high-congested areas.
MaxSpace: A breakthrough service for removing innerduct from around live cables without service interruption.
MaxCell delivers significant, unmatched value for network infrastructure projects – enhancing flexibility and scalability for future growth, making it a smart investment for long term success.
About MaxCell
MaxCell is the world leader in flexible fabric innerduct, providing innovative pathway solutions for the Telecom, Data Center, Government, and Utility industries. Since its inception, MaxCell has helped network owners and contractors maximise conduit space, reduce installation costs, and build scalable networks that are engineered for long-term success.
Media Contact: Senior Marketing Specialist, Elyssa Wenkert, Elyssa.Wenkert@maxcell.us, www.maxcellsolutions.com [maxcellsolutions.com]
