Rogers Communications this week appointed Dirk Woessner as the new president of its consume r business unit.
Woessner joins the Canadian telco from Deutsche Telekom, where he headed up sales and distribution in Germany. He will take up his new post on 6 April.
"Dirk is a seasoned executive who has led large scale operations at one of Europe’s leading telecommunications providers," said Guy Laurence, who also crossed the pond to become CEO of Rogers just over a year ago.
"He brings international experience in the wireless and wireline businesses, and has proven experience operating in a highly competitive and complex environment," Laurence added.
Woessner will succeed Rob Bruce, who plans to leave Rogers after 14 years. Laurence noted that during that time Bruce was instrumental in the growth of Rogers’ mobile business.
There was no indication of any change in consumer strategy from Rogers. Woessner will oversee product development, sales channel operations, pricing and customer base management, the telco said. He will report to the CEO and join the company’s executive team.
"The Canadian consumer communications market continues to mature and I see a significant opportunity to leverage my experience from Europe working with the Rogers team to build differentiation and deliver more value for Rogers customers," Woessner said.
Woessner has been with Deutsche Telekom since 2002, his roles including leadership positions at T-Mobile in Germany and in the U.K. He has also worked for McKinsey & Company in Munich and Madrid.
