Huawei’s consumer business recorded sales in excess of US$2 billion (€1.8 billion) in Western Europe in 2015 as more of its smartphones made it into the hands of consumers.
The Chinese equipment maker said the figure represents year-on-year growth of 45%.
The performance was the result of a three-pronged strategy, Huawei said. The vendor has extended its product offerings in the mid and top-tier smartphone bracket; deepened its cooperation with operators and channel partners; and improved the retail store experience for end-users.
"These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region," said Richard Ren, CEO of the Consumer Business Group, Hu awei Western Europe.
The vendor pointed out that it ranked 88th in Interbrands top 100 global brand ranking this year and came in 16th in BrandZ’s brand ranking for science and technology companies, based on a brand value of $15.34 billion.
"Western Europe is one of our key markets and with global brand awareness increasing, we see that we are on the right track to become a truly loved brand," said Richard Yu, CEO of Huawei Consumer Business Group.
Huawei claims to have a 10% smartphone market share in Italy and 13.8% in Spain, based on October figures form GfK.
It is also the second largest Android brand in five Western European markets, according to Kantar Worldpanel ComTech.
"We want to build on this achievement by continuing to offer innovative and stylish devices that meet our customers’ needs," Ren said. "We will further increase our R&D efforts to provide an outstanding hardware and software experience."
