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Research firm claims operator attracted the largest share of customers churning from rival telcos.
T-Mobile US looks set to announce another bumper crop of customer additions for the first quarter of 2016, capturing the largest share of subscribers churning from rival telcos.
According to survey results published this week by Consumer Intelligence Research Partners (CIRP), T-Mobile added considerably more customers than it lost during the three months to 31 March.
The research firm found that 42% of activations on T-Mobile’s network were customers joining from other operators, compared to 30% for Sprint, 14% for Verizon, and 10% for AT&T (see table).
T-Mobile also enjoyed a retention rate that was roughly in line with AT&T and Verizon.
"Once again, T-Mobile showed it can attract significant numbers of new customers, while retaining its current ones," said Josh Lowitz, partner and co-founder of CIRP, in a statement on Tuesday.
"Sprint also gained a significant percentage of customers relative to its base, but lost almost as many. AT&T and Verizon saw existing customer losses slightly exceed gains, and only with the addition of first time phone buyers, did they grow slightly," he noted.
CIPR based its findings on a survey of 500 U.S. consumers who activated a new or used handset in the first quarter of 2016. The survey was conducted from 1-14 April.
