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U.S. telco says media intelligence solutions provider will join its Verizon Digital Media Services business.
Verizon this week announced that its Verizon Digital Media Services business, which falls under the AOL umbrella, has agreed to acquire Massachusetts-based media intelligence solutions provider Volicon.
The companies did not disclose the financial terms of the deal.
Volicon will bring with it a variety of tools for content creation and repurposing, compliance monitoring, ad verification, competitive analysis, and quality of service monitoring. Its customer base consists of broadcasters, network operators, cable operators, and governments.
"Volicon’s role as a trusted provider to more than 1,200 broadcast and video operators around the world, combined with deep expertise in video monitoring and analysis, will improve visibility, transparency, and quality of our clients’ content and ads over our global delivery footprint," said Bob Toohey, president of Verizon Digital Media Services, in a statement on Wednesday.
Adding Volicon’s technology to its own portfolio will enable Verizon to provide customers with a seamless way of taking existing broadcast feeds and channels directly to over-the-top (OTT) cloud-based delivery models, the telco explained.
"The combination of Verizon Digital Media Services and Volicon further extends the boundaries of what an end-to-end video solution represents," Verizon said, adding that the two companies have complementary video workflow tools to allow content creators and broadcasters to generate assets, clips, highlights and social sharing opportunities from existing live, linear and video-on-demand workflows.
It did not specify when it expects the deal to close.
