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Chinese smartphone maker reportedly shipped 70 million devices last year.

Chinese smartphone maker Xiaomi has missed its 2015 shipment target, it emerged on Friday.

Reuters reported that the company shipped more than 70 million devices last year, according to a photograph of Xiaomi president Lin Bin that included a banner with words to that effect. In 2014, Xiaomi shipped 61.1 million smartphones.

Xiaomi had set itself a target of shipping 80-100 million smartphones in 2015. However, doubts crept in about whether it could achieve the low end of that range after it revealed shipments in the first half of the year came in at 34.7 million.

Xiaomi insisted in the Reuters report that it is the biggest smartphone maker in China by market share. However, it is not the biggest Chinese smartphone maker on the world’s stage.

Huawei revealed last week that it shipped 108 million smartphones in 2015, up from 75 million in 2014.

According to figures from GfK, Huawei’s smartphone market share stood at 9.7% at the end of September, good enough for third place behind Apple, which claimed 11.8% of the market. Market leader Samsung’s market share stood at 28.3%.
 

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