1NCE, the inventor of the first global IoT Flat Rate, has appointed Ivo Rook as its new Chief Operating Officer (COO). Rook was previously Chief Executive Officer of IoT at Vodafone, Senior Vice President at T-Mobile / Sprint, and liaison officer for SoftBank Group. Following the recent $50 million investment in 1NCE by SoftBank and Deutsche Telekom, Rook will move from the investment side to operationally lead the company. He will execute 1NCE’s expansion plans in the U.S. and Asia, and he will work with the Technology team to develop the next level in IoT software.
“Ivo is a true thought leader and has been at the forefront of IoT since the technology first hit the market. His experience and leadership are unparalleled, and we’re thrilled to have him lead us towards our ambitious global goals while expanding into the United States and Asia,” said Alexander P. Sator, CEO of 1NCE.
Rook is a recognized pioneer in IoT who has worked for major telecom operators as well as in private equity. His unique skillset will help 1NCE analyze the global IoT market and choose the best possible investments.
“More than 70 percent of all IoT projects have international requirements, and 1NCE is well suited to serve these global customers with integration of multiple networks and bearers. A cloud-native IoT software platform with in-house development, industry-leading pricing, and partners like Deutsche Telekom and AWS all add up to the perfect combination for IoT applications,” said Ivo Rook, COO of 1NCE.