Press Release

Ilex Content Strategies, a global B2B marketing & communications agency serving technology and telecommunications companies, has been selected by Coolwave Communications, a voice and messaging solutions provider, as its marketing and communications agency of record. Ilex will lead Coolwave’s brand refresh and support it with content creation, inbound marketing, sales enablement and HubSpot management. The international telecom service provider benefits from a full-service agency that will enable Coolwave to engage new customers and accelerate its growth.

For nearly a decade, Ilex has been providing B2B tech and telecoms companies with marketing consultancy, brand development and creative services, sales enablement, inbound marketing and global public relations and analyst relations. It serves clients in Africa, Asia, the Middle East, Europe and the Americas with key hubs in London and Dubai. Ilex’s clients range from billion-dollar global businesses through to local and regional innovators and start-ups.

“Coolwave is a unique and exciting business in the telecoms industry. It has selected Ilex to elevate its brand and to support its long-term growth in Europe and around the world. As part of Ireland’s Imagine Group, it is a respected player in the market that has an opportunity to engage new customers and help more businesses benefit from communications services,” said Matthew Whalley, Director & Co-Founder at Ilex Content Strategies. “Coolwave has an established base of partners and customers, including Colt, BT and Tata Communications. We look forward to helping its business go to another level.”

Headquartered in Dublin, Coolwave provides voice and messaging services to carriers, over-the-top (OTT) players, Communications Platform as a Service Providers (CPaaS) and XaaS providers. It enables customers to embed communications services into mobile apps, CPaaS platforms and OTT services while expanding reach and capabilities for carriers. It has more than 20 years of experience in voice and messaging and is entering an exciting new chapter in its development.

“Ilex understands our industry and how to engage our target audiences. It brings us a comprehensive approach to marketing and communications and enables us to benefit from a full marketing team with a simple and efficient approach. From redeveloping our brand through to delivering global media coverage, Ilex is a flexible partner with a model that matches our ambitious growth plans,” said Ronan Higgins, Commercial Director at Coolwave Communications. “Ilex matches industry knowledge with creativity and will help us to grow our presence in the voice and messaging market.”
Ilex was founded in London in 2012 by Lucia Barbato, former Digital Director at Golin Harris, and Matthew Whalley, former European Technology Content Director at Edelman. It continues to grow its footprint with recent client wins in London, Dubai, Warsaw, and Spain.