Dramatic market and technological shifts have introduced big challenges for the telecommunications industry – and created the need for digital transformation. The social media revolution has changed the way people and organizations engage, interact and collaborate. More digital content is being produced and consumed, faster than ever. And the use of mobile and smart devices has led to the eruption of ever more channels through which people can create and consume content.
In this ebook, a wide range of industry experts and IBM thought leaders sha re their insights on how communication service providers (CSPs) can mobilize around critical technological and lifestyle changes to compete with over-the-top (OTT) service providers – and offer customers the best possible experience.
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