Press Release

Gradwell is delighted to announce the highly anticipated launch of its new partner programme, Alliance.

Created for and by channel partners, the Alliance Programme builds upon Gradwell’s more than 20 years industry experience as pioneers in VoIP and communication technology.

Launching on 20th January 2022, the programme will enable MSPs and telco resellers to differentiate themselves and deliver on any scale, with access to Gradwell’s one-stop-shop of voice and connectivity products. Key components of Alliance include a dedicated self-service portal, a new partner enablement programme including education and marketing support, and access to more qualified support staff and engineers.

The launch represents the first major milestone in Gradwell becoming a channel-first business, and a response to recent shifts in the market.

Resellers of traditional and Cloud PBXs have suffered a loss of market share due to the accelerated adoption of Microsoft Teams due to the growth of remote and hybrid working, as customers shift their communications into one platform; despite a significant gap in capability between Teams and PBX software. The Alliance Programme was designed to help the channel to regain market share by providing easy access to next-generation voice and connectivity products, like Gradwell’s Teams Direct Routing or new Wave Teams+ solutions, as well as helping to educate the market on the benefits of cloud PBX.

Jamie Ward, Gradwell CEO, said: “We have developed the Alliance portal and it is now placed to serve distinct markets. We are looking to attract MSPs who are either disenfranchised with their current partner or are looking to move into comms for the first time.”

Alliance partners will be able to choose from a portfolio of industry-leading products and services such as the full offering of voice solutions including 3CX, Microsoft Teams Direct Routing, and Gradwell’s own cloud PBX, Wave.

Support for partners goes well beyond the point of sale. Gradwell has created the Alliance University where partners can access comprehensive training and all the resources needed for success, making this a truly collaborative experience.

Darren Standing, Head of Product at Gradwell, said: “We now offer a wide range of differentiated and innovative products to members of our Alliance Partner Programme, enabling them to go to market with something different. Not only that, we also actively encourage our partners to engage in product feedback and influence the direction our solutions take”