Huawei Proposes Business-centric Video Broadband to Promote Mobile Video for Everyone

 

It is an inevitable trend that video is becoming more mobile, social, and personal. Users will increasingly see video everywhere at any time as a basic requirement, and video will be an essential service of mobile operators. The GSMA predicts that the proportion of mobile video traffic will reach 70% by 2020. This means that those equipped with the ability to provide video services will obtain a competitive advantage.

 

Andy Ma illustrated three key operational models for mobile video service development that have proven successful:

 

Model 1: Collaborating with OTT players for win-win development. OTT players provide video content and operators offer directional traffic packages and free video services with limited experience to promote video services. These activities help to achieve a triple-win ecosystem for users, operators, and OTT players.

 

Model 2: Building video platforms. Operators offer differentiated video content and self-owned video apps to charge video services by traffic and content, achieving business successes.

 

Model 3: Building a multi-win ecosystem for the video industry value chain. Operators provide entertainment, communication, vertical industry video services, and ensure fixed and mobile networks convergence for the provision of video services. Through close cooperation with industry value chain partners they can develop new video content and charging models, achieving multi-win development of their video offering.

 

Operators must choose an appropriate model for mobile video development based on the business climate, user behavior, and the maturity of the industry in the local country.

 

Compared with traditional MBB services, video services place greater demand on network capabilities. For example demands of flexible charging, content aggregation, storage, and distribution, a reduced E2E delay, and higher network transmission rate. As most operators expect to play an increasingly important role in the mobile video industry chain, higher requirements are imposed on content aggregation, operation, and experience. Huawei proposed the concept of video broadband to meet operator requirements on network architecture design, content aggregation, and experience standard for video services. This will allow users to enjoy additional video content and provide an improved video experience at a reasonable price.

 

 

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