BARCELONA, Spain – January 20, 2026 – iQmetrix, the only global provider of Interconnected Commerce solutions for telecom retail, today announced its return to Mobile World Congress (MWC) Barcelona with the first-ever Telecom Retail Summit.
The exclusive half-day summit designed to spark an overdue conversation: telecom sells the most advanced technology on earth, yet delivers one of the least inspiring retail experiences in modern commerce.
Bringing together telecom industry leaders, futurists, and retail innovators, the Telecom Retail Summit challenges the industry to rethink the role of the store and redefine how customer experience, technology, and operations come together in the Store of the Future.
From Transactions to Experiences
A true evolution in telecom retail requires more than new technology. It requires a shift in mindset.
As the industry enters what MWC has defined as the “IQ Era,” a new age of intelligence shaped by human ideas and smarter connections, customer expectations are rising across every touchpoint. While network and digital channels continue to accelerate, physical retail remains of telecom’s most powerful brand moments. The opportunity now is to ensure the store evolves with the same intent and intelligence as the network behind it.
“The store is no longer just where transactions happen. It is where the brand comes to life,” said Christopher Krywulak, Chief Executive Officer at iQmetrix. “Customers expect the same level of intelligence and thoughtfulness in-store that they experience everywhere else. We are bringing the industry’s together in Barcelona to discuss how human ideas, enabled by the right technology, can create retail experiences that truly move the brand forward.”
The Agenda: Fixing the Retail Disconnect
The Telecom Retail Summit moves beyond high-level theory into the operational realities of retail transformation. The agenda challenges legacy assumptions with sessions including:
- We Sell the Most Advanced Technology on Earth. So Why Does the Store Feel Stuck in 2009? A candid panel digging into why the telco in-store experience lags behind other sectors. We explore what leading retailers get right and what brands must do to close the gap in customer experience (CX).
- Inside the Store of the Future: Why Apple Gets It and Most of Us Don’t Modern retail leaders aren’t asking for more tools. They are asking for better outcomes. This session examines how agentic AI and intelligent automation allow stores to adapt in real-time. We break down the principles top retail brands apply to create a vision where technology supports the experience rather than dominating it.
- Your Network Is Intelligent. Your Store Is Not. That’s the Problem. Great retail experiences don’t happen on top of broken systems. This session exposes the “spaghetti bowl” tech stack holding retailers back and focuses on how ensuring operational excellence behind the scenes creates a frictionless experience online, in-store, and the hybrid in between.
Experience the Store of the Future, Live
The summit concludes with a transition from vision to reality. Attendees are invited to a live Store of the Future demonstration. Here, they will witness how new flows, agentic AI, and smarter experiences come together to create a retail space where customers genuinely want to be.
Registration and Availability
Registration for the Telecom Retail Summit is by application only via the MWC Partner Programmes. We invite industry leaders to secure their place or schedule a private meeting with the iQmetrix executive team using the options below.
https://www.mwcbarcelona.com/agenda/sessions/6105-the-telecom-retail-summit
