Kaltura, the video cloud provider, announces that it has been selected by leading Israeli media company RGE Group to launch its new Cloud TV service for kids, BIGI.
Live since October 2020, BIGI is a new service for Israeli youngsters aged 5-15 years old, offering a variety of kids’ and teens’ entertainment and educational content in a variety of genres. BIGI’s array of 6,000 hours of VOD content, including 3,000 episodes of hundreds of TV series, plus original in-house productions, is available online, on smartphone, tablet, and Android TV, with additional devices to follow.
RGE is deploying Kaltura’s Cloud TV Platform for content, subscriber and device management. RGE will leverage Kaltura’s video player technology for advanced live TV use cases including the ability to conduct live audience polls.
Kaltura’s Cloud TV Platform gives RGE the opportunity to become a Universal Syndicator, potentially extending the reach of its exclusive content beyond its own BIGI app by enabling additional distribution through Super-Aggregators.
"As a leading communications group in Israel, we see in BIGI an opportunity to reach a new, wider audience of consumers,” said Or Ram, Co-CEO at RGE Group. “In line with TV industry trends we see around the globe, we believe that with BIGI, we are providing an opportunity for more teens, children and their parents to enjoy an attractive, kid-friendly world of content to watch wherever they are."
“The vision behind BIGI is to provide our viewers with the content they are looking for, at any time and location, always in a safe space and with a quality experience,” said Yaron Segev, Co-CEO at RGE "Thanks to our partner Kaltura, we have a highly capable technology platform that can enable a rich array of functionalities to meet the education and entertainment needs of our viewers, and help us deliver an advanced experience today and in the future.”
“We are proud to support RGE with the launch of BIGI,” said Nuno Sanches, Kaltura General Manager, Media and Telecom. “With Kaltura TV Platform, RGE can launch and roll out new features rapidly, expand BIGI’s content reach, and test and launch different commercial strategies,” he added.