CSPs have been increasing their focus and investments in big data analytics capabilities over the past few years.
Of more than 1,000 respondents in the 2014 IBM cross-industry study “Analytics: the speed advantage,” 52 percent of the 65 CSPs had big data-r elated projects in either pilot or production status, compared to just 33 percent in 2012.1
However, a gap is emerging. The leaders, or Front Runners, are starting to accelerate away from the rest and capturing significant business and competitive advantages.
By exploring the growing performance gap, we found that the 23 percent of CSPs that consider themselves Front Runners had three main priorities.
At a high level, these are:
> customer focus
> operational effectiveness
> revenue generation
The majority of benefits today are from improvements gained in customer focus, with 71 percent of CSPs claiming a return on analytics investments within the first year.
More information is provided by IBM in their latest whitepaper and free to attend webinar:
Click here to read the whitepaper
If you want to discover more, click here
