The MAD Board: You decide!
Money, money, money — it’s the essential ingredient in the makeup of a mobile advertising campaign.
Consumers are increasingly moving to mobile to browse and buy. Despite this irreversible and rapidly emerging trend, budget has yet to follow eyeballs in this monumental jump to mobile. So we’ve called upon The MAD Board – tasked with pitching the audience that more of their budget should be moving to mobile!We kick-start our session with an audience poll on how much of their budget is currently allocated to mobile. Each board member will then give their own mission statement on how they can guarantee returns from mobile spend in a bid to attract more dollars to mobile marketing.
Following The MAD Board mission, the audience will vote again and reveal whether they have been convinced to move more budget to mobile.
What will you decide?
Ben Tatton-Brown Senior Vice President and Managing Director EMEA, Advertisers and Corporate Development, Amobee

Erin Ewing, Directior-Advertising, Intigral

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