According to a new research report by the market research and strategy consulting firm, Graphical Research, North America Beacon Technology Market share to cross $8 billion by 2024.
The North America beacon technology market growth is attributed to the growing awareness regarding the benefits of proximity marketing among the retail and the healthcare sectors. According to a 2015 study of Canadian consumers’ awareness about location-based technology conducted by the Canadian Marketing Association (CMA), the consumers are ready to adopt the beacon technology and are over 85% of them are highly aware of its benefits.
The Eddystone platform is expected to register an accelerated growth between 2017 and 2024 with an impressive CAGR of over 75%. The platform eliminates the need for native apps by directly leveraging the chrome app on smartphones for offering a contextual mobile experience.
The cloud deployment model is projected to exhibit a lucrative growth in the North America beacon technology market over the forecast period with a CAGR of over 85%. The cloud platform allows beacons to be managed remotely. Also, large Bluetooth beacon fleets can be efficiently administered using cloud platform while reducing the overall maintenance cost.
The healthcare sector is anticipated to exhibit an accelerated growth between 2017 and 2024, growing at a CAGR of over 85%. Beacons and IoT can be leveraged together to ensure better healthcare security and compliance. Within the hospitals, beacons can be used to monitor staff activities and keep track of the equipment. This can considerably reduce the amount of time spent by the hospital staff in locating and maintaining different equipment.
Some of the key vendors in the North America beacon technology market include Beaconinside, Estimote, Sensorberg, Glimworm Beacons, Kontakt.io, blueSense Networks, Madison Beacons, Gimbal, BlueCats, Apple, Google, Swirl, Texas Instruments, Onyx Beacon, Radius Networks, and RECO.