Press Release

CellMining Ltd, a leading provider of Self-Organizing Networks (SON) and subscriber network experience solutions, along with its Brazilian partner AsGa Sistemas, today announced that Oi has selected CellMining’s unique SON solution to automatically optimize its network and improve the Quality of Experience (QoE) for mobile network subscribers nationwide.

Oi chose CellMining’s SON solution, which is driven by Subscriber-Network Analytics technology, after a rigorous selection process that included several SON and network equipment vendors in the market. It also incorporated a Proof of Concept trial, which demonstrated the accuracy and effectiveness of CellMining’s unique customer-centric analysis approach, making trace tools obsolete and providing Oi’s engineers with a demonstrable improvement in network performance when closed-loop SON actions were performed.

“Winning this prestigious contract is a testament to our unique approach and technology leadership in this field,” said Greg Giora Snipper, CEO of CellMining. “It also expands geographical presence for CellMining, and demonstrates that our approach can benefit mobile operators all around the world.”

“Delivering excellent customer experience is a huge priority for us, and we are investing millions of dollars in improving the network quality as part of it,” said Luiz Augusto Lopes, Mobile and Transport Network Director of Oi. “By using CellMining’s user-centric approach, we are confident it will deliver a superlative experience to our 44 million mobile subscribers.”

CellMining’s business partner AsGa Sistemas played a key role in winning the contract. “As a traditional solution provider to Oi, we are confident that CellMining’s SON solution will improve the quality of service experienced by mobile subscribers from Oi,” said Plinio Guilherme, CEO of AsGa Sistemas.

This latest contract with Oi comes less than two months after CellMining announced wining a similar contract with Russian Tier 1 mobile operator MegaFon in Moscow.

CellMining will be demonstrating its SON solution at Mobile World Congress in Barcelona, on Stand 5E71 in Hall 5.