Press Release

Sim Local has partnered with the United States’ largest airport-based electronics retailer, InMotion, to sell local SIM cards in 125 stores across the country. The new agreement will see Sim Local provide a choice of SIM cards and plan options to international travellers looking to stay seamlessly connected while abroad, without incurring additional roaming charges.

In its first deal in North America, Sim Local, the largest seller of SIM cards in the UK travel market, will offer its products in InMotion stores from January 2021. Travellers will be able to purchase SIM cards through free standing displays and countertop units, with all InMotion staff receiving detailed training to support customers to make informed choices.

The partnership will allow Sim Local to reach a new international audience thanks to InMotion’s unrivalled presence across the US airport network. With access and insight into the latest technologies for business and leisure travellers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers, cameras and travel accessories.

Andrew McClellan, Chief Business Development Officer at Sim Local, comments: “Successfully entering into the United States is the next step in Sim Local becoming the world’s largest seller of SIM cards in the global travel market. This partnership expands our retail footprint even further and helps us offer money-saving solutions to customers worldwide. Our extensive travel retail experience is being introduced to the US through InMotion and by working side by side with our local colleagues, we will be able to reach and understand the unique requirements of international travellers in the region. We are delighted that InMotion’s customers will be able to tap into our great travel solutions and stay connected wherever their journey takes them.”

“Sim Local delivers great network bundles to intercontinental travellers, in simple-to-use packages at a great value. We are delighted to partner with Sim Local and introduce them to the North American market,” said Pete Newbould, Senior Vice President of InMotion. “This partnership exemplifies InMotion’s continued efforts in bringing travellers the best solutions to enhance their journeys.”

Sim Local has a wealth of expertise across the global travel industry with customers able to purchase local SIM cards from their own store network; affiliate partners such as InMotion, WHSmith and WeKnow, as well as vending machines located across 54 locations in airports across the world. Sim Local provides operators the chance to offer their own or their partner’s subscription options and global roaming plans to their traveling customers.

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