Press Release

Sparkle, the international service arm of TIM Group and among Top 10 global service providers, announces the launch of Voice&SMS Express (VSE), the new concept for Voice and SMS traffic delivery: easy, flexible, express.

VSE is the first fully integrated Pay-as-You Go online SMS and Voice platform that offers an end-to-end solution for enterprises, SMS aggregators, system integrators and voice operators around the globe that require fast, easy and dynamic traffic delivery. Through a mobile and tablet friendly web portal, Voice&SMS Express customers can quickly and easily deliver SMS and Voice traffic to segmented targets leveraging Sparkle’s global interconnections.

Voice&SMS Express agile and flexible online approach translates into two main product features that differentiate VSE from other SMS and Voice solutions currently on the market: on one side customers can target very specific end-user segments defined by geography, age and company name and implement very detailed marketing campaigns by. At the same time, VSE customers can top up and/or withdraw funds in real time, a real novelty on the market.

“We developed Voice & SMS Express Sparkle to address a new market segment composed of Enterprises, system integrators and small aggregators not approachable through a traditional Carrier model. Special attention has been paid on designing the best user experience delivering an intuitive, 24×7, fast, secure service powered by RTX’s unique banking platform”, says Stefano Olivieri, EVP Line of Business Voice&Mobile at Sparkle. “Leveraging a full digital approach and the expertise of a Tier 1 Carrier which manages billions of minutes and SMS, Voice&SMS express is the answer to a dynamic Voice & SMS market segment requiring new, agile and secure solutions”, concludes Olivieri.

Miles Esfahani, CEO of RTX RouteTrader Exchange, added "Voice & SMS Express leverages Sparkle’s market leading position in the enterprise SMS and aggregation market and combines it with RouteTrader’s state of the art banking platform. This is only platform in the market that provides operators with total financial security via its unique banking infrastructure that is integrated with the world’s major banks. It has been a real pleasure working with the Sparkle team to design and deliver this solution".

A fast growing demand of SMS service for secure codes and authentication by OTT players and financial institutions is pushing the SMS A2P market, estimated to be worth over $58 billion in 2018.

Sparkle is a major player in the SMS A2P market providing mobile operators with SMS protection/monetization solutions such as SMS Booster on one side, while at the same time developing new platforms such as VSE that can intercept the fast growing market demand of A2P services.

Voice&SMS Express is the result of a successful partnership with Routetrader Exchange, a leader in innovative banking and billing infrastructure in the business of telecommunications.