Press Release

At a special ceremony in Paris last week, the CEO of Sytel, Michael McKinlay, gave Fethi Madani, CEO of CloudControl France, the Sytel Outbound Platinum Award, celebrating 15 years of outbound excellence in CloudControl’s operations.

“CloudControl are an exemplar in the responsible way they have worked with our product, with agents based in 15 countries,” said McKinlay. “They have been running at a peak of 2000 agents using Sytel’s AI dialer and also its inventory management system, for handling large amounts of data and optimising outbound call flows.”

“To put it mildly,” said Madani, “we simply love this Sytel product. It is easily the best-engineered outbound suite in the industry and we have been fortunate to build a large part of our business around it,” he said.

“In a world where outbound dialing gets a bad rap, we have been able to get great performance from Sytel, whilst dialing compliantly and not abusing our customer base and this has been vital in growing our business,” Madani said.

“The CloudControl experience shows that organisations can make significant productivity gains using compliant dialing, at a time when responsible organisations are very alert to the need for better dialer management,” McKinlay said.

About CloudControl (

CloudControl has been the leading Cloud Contact Center player in EMEA since 2003. CloudControl provides hosted contact services within France, the Middle East, Africa and a number of other European countries. More than 500 campaigns are managed daily, more than 1.2 billion calls handled yearly and more than 4,000 agents connected on its Cloud Contact Center platform, which covers the full range of industries and contact center requirements. CloudControl has offices in France, Tunisia, Morocco and Dubai.

About Sytel (

Sytel Limited software solutions connect and manage calls and media sessions, without boundary. Our solutions for carriers, enterprises and cloud/ hosted contact center providers deliver high-volume routing and media processing on a distributed host-based platform, and are driving inbound, outbound and blended telephony, email, SMS, chat and other media types in over 50 countries.