News
Australian incumbent offers to deliver linear or file-based content through broadcast, submarine cable, satellite infrastructure.
Telstra on Thursday took the wraps off its Global Media Network (GMN), pitching it at content owners that want to reach new markets.
The Australian incumbent said its GMN can deliver live, linear and file-based content anywhere in the world using a combination of its submarine cable, traditional broadcast, and satellite infrastructure covering Asia, Europe, the U.S. and Australia.
"The rapid growth of video-on-demand consumption, particularly in Asia, has triggered a surge in demand for content with the number of unique channels estimated to reach nearly 30,000 globally by 2023, a more than 400% increase from 2013," said Trevor Boal, head of Telstra Broadcast Services, in a statement. "The Telstra Global Media Network was built to empower our customers to swiftly and smartly grasp the incredible opportunity at hand."
Telstra GMN customers can order services online, choosing the level of support they require, from self-service to 24/7 monitoring, which is provided by Telstra’s Broadcast Operations Centres in Sydney, Australia, and by master control rooms in Hong Kong, London, New York, and Los Angeles.
To ensure reliability, Telstra said its GMN has been designed with a geographically diverse dual path ring that can automatically divert traffic if part of the network suffers an outage.
"The launch of Telstra’s Global Media Network is an important addition to our professional media portfolio and further evidence of our commitment to providing the network and services necessary to support modern media companies," Boal said.
Telstra said its GMN will be available internationally from early 2017.
