Telstra’s video platform unit Ooyala on Tuesday agreed to acquire U.K.-based media software specialist Nativ.
Nativ provides cloud-based media software designed to cut the cost and complexity of creating content, hosting it in the cloud, and delivering it to any screen. The acquisition is in line with Telstra and Ooyala’s plan to create a personalised TV and video platform company that addresses broadcasters, operators and media companies.
Financial terms were not disclosed.
"The new TV marketplace can’t be serviced by legacy broadcast business systems," said Jay Fulcher, CEO of Ooyala, in a statement.
"New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption," he said. "A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards."
Tuesday’s deal is U.S.-based Ooyala’s second within the last nine months. In October 2014 it acquired video advertising technology provider Videoplaza.
Ooyala itself was acquired by Telstra in August 2014 for US$270 million. The Australian telco had spent the preceding two years investing $61 million into the company, building up a 23% stake. The outright acquisition of Ooyala increased Telstra’s holding to 98%.
"Becoming part of Ooyala enables us to catapult our business into a new phase of rapid growth, at global scale. We have a very strong shared vision for enabling the world’s broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and business models, said Jon Folland, CEO of Nativ.
Folland will join the Ooyala executive team and will report to Fulcher.
