ThinkAnalytics, a global provider of content discovery and viewer insight solutions, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to define a new standard in personalized video user experiences that improve key business outcomes, including viewer engagement and content effectiveness.
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS). AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.
There is an ever-increasing amount of content available to the viewer, yet many feel they are getting poor value from their subscription due to narrow consumption – leading to decreased viewing time, reduced ad revenue, missed up-sell opportunities and churn from the service. At the same time, video service providers do not have insight into what is and what isn’t working to engage viewers. The ThinkAnalytics real-time content discovery and viewer engagement platform makes extensive use of more than 30 AWS cloud-based services to deliver truly personalized content recommendations to each individual viewer, while providing actionable viewer insights.
The ThinkAnalytics content discovery and viewer engagement platform uses AI and machine learning to build individual viewer profiles and deliver personalized content recommendations and unique user experiences. The company’s Editorial Campaign Intelligence solution selects the best campaigns for each individual viewer, while ThinkInsight features out-of-the-box dashboards and engagement metrics focused on business outcomes such as audience engagement, content effectiveness, use cases driving the most viewing. These capabilities are underpinned by the ThinkAnalytics Information Science content ontology and knowledge graph of more than 35,000 features that operate in 43 languages to enrich content metadata with deep tagging for mood, theme, subject, setting and a variety of other categories.
Deploying on AWS also provides the solutions and efficiencies to deliver the peak loads at massive scale required in the media and entertainment sector while minimizing costs. ThinkAnalytics’ API integration with Amazon Personalize also gives media and entertainment service providers the ability to easily create real-time personalized user experiences faster at scale. Such personalization of the viewer experience delivers increased viewing/purchasing, viewers use the service more often, have a higher satisfaction and perceived value for more, leading to reduced churn.
“ThinkAnalytics’ ability to apply our 10+ years of deep information and data science along with analytics expertise with the robust services within AWS for Media & Entertainment offering provides a metadata-rich content discovery and viewer insight solution that is a game-changer for service providers,” said Peter Docherty, CTO of ThinkAnalytics. “This initiative underscores our long-standing relationship as an AWS Advanced Technology Partner and the value we bring to customers. We are excited about how we can advance the entire content discovery market together.”