Vibenomics, provider of custom streaming radio stations for retailers where brands can talk to shoppers directly at the point of sale with audio out-of-home (OOH) advertising, today announced a strategic partnership with The Cellular Connection (TCC), the leading Verizon Authorized Retailer, that expands the Vibenomics Audio Out-of-Home Advertising Marketplace to TCC’s 545 locations across 41 states.
This specialized private audio network will broadcast inside all of TCC’s owned and operated retail locations with advertising time exclusively sold and managed by Vibenomics. As a host network partner in the Vibenomics Audio OOH Advertising Marketplace, TCC will receive a portion of all Vibenomics ad sales for campaigns that run in its locations. Brands may elect to run their ads just within TCC stores or anywhere across 4000 other locations that comprise the Vibenomics Audio OOH Advertising Marketplace.
“TCC is always looking for creative ways to drive new revenue while enhancing the customer experience inside our stores on behalf of Verizon Wireless, and Vibenomics expertly does both,” says Scott Moorehead, CEO of The Cellular Connection (TCC). “Vibenomics’ expertise in customized music programming and how to achieve maximum impact with audio advertising provides an unmatched opportunity to engage our shoppers with music that is on-brand, and promotional messaging that can drive additional purchases for the vendors represented on our shelves.”
In addition, TCC will serve as the exclusive hardware provider of the Vibenomics plug-and-play IoT media player devices installed at each of its swiftly growing network of more than 4000 other unique points of interest streaming custom radio stations and audio OOH advertising powered by Vibenomics.
“With the fully managed service Vibenomics provides and the powerful cloud-based software they deliver on the Verizon Wireless Samsung Galaxy IoT tablet players we provide, implementing our joint solution has been astonishingly simple, and we’re already realizing significant returns that will only get better throughout 2020 and beyond,” adds Mr. Moorehead,
“Partnering with TCC and launching an exclusive premium audio OOH advertising marketplace within the Verizon Authorized Retailer locations they operate made perfect sense for Vibenomics,“ says Brent Oakley, Co-Founder and CEO of Vibenomics. “The level of service and scalability TCC provides combined with the reliability of the Verizon Wireless Network forms the solid foundation Vibenomics needs to support the explosive growth of our nationwide footprint of retailer locations and the consistent quality our advertisers expect from our Audio Out-of-Home Advertising Marketplace. We’re thrilled to come together with fellow Indiana-based innovator TCC to deliver a truly disruptive solution in retail media and in-store experiences.”
The Cellular Connection, LLC (TCC) founded in 1991, TCC is the leading Verizon Authorized Retailer in the United States, operating nearly 900 locations in 41 states from coast to coast. TCC’s nationally-recognized Culture of Good movement ensures that employees do good and give back in every community where stores are located. Based in Carmel, IN, TCC is part of Round Room, Inc, which leads and invests in companies serving the wireless industry.
Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments.