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Telco has attracted new customers on the back of Ono integration, launch of new channels and content.
Vodafone’s Spanish unit on Monday announced that it ended 2015 with 1 million TV customers, with growth driven by the launch of new packages following its merger with cable operator Ono.
Vodafone said it added 216,000 TV customers over the course of 12 months.
New customers were attracted by the football rights Vodafone has built up, the integration of Netflix with its platform, and the launch of converged offer Vodafone One, the telco said.
"The past year has been key in the evolution of Vodafone TV," the operator said in a Spanish language announcement.
Vodafone closed its €7.2 billion acquisition of Ono in mid-2014 and set to work integrating the two businesses.
Having brought Ono into the fold, the telco launched Vodafone One in April, bringing together fibre broadband, 4G mobile and smart TV services. It added a seven-day catch-up feature in September, integrated video streaming service Netflix in October, and bulked up its content portfolio with on-demand video and premium sports content during the course of the year.
It also introduced new channels and multi-screen capabilities.
"The company’s aim is to maintain the positive trend of the past few months and consolidate the position of its service as the best alternative TV offering in Spain," Vodafone said.
