Within Reach has strengthened its international management team by appointing Centile Managing Director Bertrand Pourcelot as Head of International Sales and Marketing. Bertrand is responsible for rolling out Within Reach’s international sales and marketing strategy based on the group-wide portfolio as well as for further developing the existing international operations of the group in UK and France. The sales and marketing teams of Voiceworks, Swyx and ipnordic – Within Reach’s labels in the Netherlands, Germany and Denmark – continue as before. They will work closely with the new international sales and marketing team led by Bertrand, while their organisations and reporting lines remain unchanged.
In 2018, Within Reach was established by Swyx and Voiceworks and shortly thereafter added Centile to the group, together becoming the European Unified Communications (UC) champion. Centile already has a strong international track record, with over 100 service providers and more than 650,000 users across 20 countries. Since its early days, the company has worked with customers and partners outside its native France. Bertrand Pourcelot has led Centile and its international business for over a decade, bringing his own extensive experience and expertise in the mission-critical software and communications industry, gained over 20+ years.
Dr. Ralf Ebbinghaus, co-CEO of Within Reach and CEO of Swyx, comments, “We have created the new position as Head of International Sales & Marketing for Within Reach in order to enhance the use of existing synergies within the group and we are delighted that we have been able to appoint someone with Bertrand’s longstanding experience and competence.” Stijn Nijhuis, co-CEO of Within Reach and co-founder of Voiceworks, continues, “Centile is the most international company within the group, so Bertrand is the best choice for the task of further developing our international sales and marketing activities at group level. We are very pleased that he has accepted these additional responsibilities while at the same time, remaining very dedicated to Centile’s customers.” Existing customers and partners in all countries can continue to rely on the comprehensive local support they have become accustomed to.
Expansion of the group’s sales opportunities and portfolio
The first step of Within Reach’s new Head of International Sales & Marketing will be to maximise cross-selling opportunities for the group-wide portfolio. After that, he will drive the expansion in other territories and build on the group’s already innovative range of services and technologies which can already be customised across all main types of UC giving customers and partners in each country the best choice. UC options include on-premises IP-PBX or fully-cloud based communications, multi-instance or multi-tenant, fixed and mobile, SaaS, PaaS and managed cloud services.
Bertrand Pourcelot says, “I am very excited to lead a comprehensive sales and marketing team that brings together great knowledge and skills from across the group. These combined resources mean we can all learn a lot from each other and use this broad range of experience to be an agile pioneer within the group, influencing its roadmap and future initiatives. Our breadth and depth are unique in the market and we will continue our collective focus on innovation, simplicity and a great user experience to bring more value to our partners.”