OTT and TV Everywhere enabler Xstream A/S today launches a new customer engagement tool enabling video providers to boost subscriber acquisition, speed up conversion into paying customers and to lengthen customer retention times.
“Customer engagement is now at the heart of the video on-demand industry and this tool is another example of how Xstream is helping it to grow and maximise return on content investment in the shortest timeframe,” says Jacob Barlebo, Xstream’s sales and marketing director. “Early revenue streams and sustained customer retention are vital to the financial health of content providers.”
The engagement tool is one of the further monetization features of Xstream’s award-winning MediaMaker End-to-End Over-the-Top (OTT) Video Cloud. It enables providers to collect information about end-users such as their viewing behaviour and to then to reach out to them with personalized customer engagement campaigns through email, SMS and social media.
Additionally, Xstream enhances its MediaMaker platform with a fully customizable OTT optimized Business Analytics Solution, which brings all the important business performance indicator data from multiple sources to a single, intuitive business intelligence dashboard.
The increasing number of new applications and devices make data silos a growing challenge for OTT video businesses. Without the ability to merge and correlate data lying in different locations, even the simplest business decisions become guess work.
Through Xstream’s Business Analytics Solution, service providers are now better equipped to make more accurate business decisions whether it be about pricing, segmentation, promotion or content selection.