Total Telecom were proud to partner once more with Maplewave at the 2019 Total Telecom Congress

Will Gibson, VP Marketing & Amplifier Consulting gave a well recieved keynote presentation at the conference entitled "Omnichannel Re-imagined: The 42 customer journeys telcos need right now".

Post presentation, Total Telecom caught up with Will to discuss why telcos need to stop thinking about channels, and start thinking about journeys. As Will explains, Telcos have struggled with achieving a true omnichannel approach, but now more than ever, it’s important that their retail environments are frictionless.

To learn more from Will and to hear the interview in full, please click on the video below: 


Maplewave is the premier provider of software and retail optimization services for the telecommunications (Telco) industry. Since the early 1990s, we’ve purpose-built our products and services to solve telco’s unique challenges. Our offerings transform our customers into market leaders by giving our clients unparalleled insight into every aspect of their retail operations and delivering an enhanced customer experience.

Today, our software is used in over 40 countries. In certain places, you can’t buy a mobile phone without using Maplewave software. Our original products were built for retailers by retailers. Our real-world experience underpins everything we do, no matter the industry.

At the heart of Maplewave is our proprietary Amplifier process. For businesses that are struggling to remain competitive or are just trying to understand what comes next, our consultants offer thought leadership and expertise on all aspects of their business to hone their strategic direction. We also drive transformation through our products. Designed for telco, our modular, end-to-end retail platform unites every element of the wireless retail environment to deliver true business insight and a seamless customer experience.

Headquartered in Dartmouth, Nova Scotia, Maplewave’s global footprint includes major footholds in South Africa, the U.K. and Dubai. To learn more, please click here