Ilex Content Strategies, a global B2B marketing and communications agency serving technology and telecommunications companies, has been selected by Arc Solutions, a joint venture launched by du and Batelco, as its B2B marketing and communications agency of record. Ilex will support the launch of the company’s solutions offering as well as its long-term growth in the Middle East and beyond.
Ilex provides a comprehensive suite of marketing and communications services that include inbound marketing, local and global PR, sales enablement and strategy and consultancy. Arc gains a team of marketing and communications experts that bridge the gap between technical understanding and creative and compelling content.
“It is an honour to be selected by Arc and to support its innovative approach to networking in the Middle East. We’re excited to help Arc grow its business and accelerate digital transformation in the region,” said Matthew Whalley, Director & Co-Founder at Ilex Content Strategies. “Ilex has been on the ground in the Middle East for nearly a decade and has tremendous success in supporting the growth of our clients in the Middle East as well as global businesses entering the market. Whether it’s Arabic media coverage or sales tools and branding, we’re helping our clients to maximise their potential in a rapidly transforming market.”
Arc’s mission is to simplify intra-regional connectivity in the Middle East for carrier, cloud, content and major enterprises. Arc is working with carriers, data centres, cloud and internet exchange (IX) partners across the region to continually expand its scale and reach across markets. It enables customers to build flexible and agile network ecosystems and deliver exceptional digital experiences to its end users.
“Ilex immediately understood our business and proved it could help us to execute on our vision to enable digital transformation across the Middle East. The team at Ilex are experts in delivering a story that matters in the local market and drive recognition globally,” said Mahesh Jaishankar, CEO at Arc. “Ilex is a great fit for our marketing and communications and we look forward to working with the team. Together, we will help more organisations benefit from a new approach to networking in the Middle East.”
Ilex Content Strategies uses the combination of creative content and a simple business model to enable B2B tech and telecoms clients to communicate their innovation. It develops content that supports sales enablement, thought leadership, social media marketing and global public relations. It has an established network of global clients in the Middle East, Asia, Africa, Europe and the Americas.