Press Release

Embrionix, a subsidiary of Riedel Communications, today announced the appointment of David M. H. Workman as global OEM sales manager. Reporting to Rik Hoerée, director Americas at Riedel, Workman will collaborate with manufacturers of high-end broadcast electronics equipment to help them deliver advanced, multiformat I/O solutions to their customers.

"With a rich career spanning almost four decades, David is an outstanding addition to our team," said Hoerée. "Coupled with his demonstrated expertise in all aspects of broadcast audio/video production and distribution technologies, David’s hands-on experience in business and product development, sales and marketing, finance, and strategy will be critical as we expand our OEM business around the world."

Most recently, Workman served for almost four years as director of sales and business development for Telemetrics Inc., a manufacturer of high-end camera robotics equipment. Other prior positions include vice president, news automation systems, for Vizrt USA; senior director, segment marketing, for Grass Valley; and business development consultant for LucasFilms’ THX Ltd. Earlier in his career, Workman held product/program management and engineering positions for Microsoft Corporation, Abekas Video Systems, and Grass Valley.

Workman holds a degree in electronics technologies from Sierra College and has completed finance coursework in the MBA program at Mt. Saint Mary’s University. He has presented at numerous industry forums, including the SMPTE BBTB Conference, the HBO Comedy Festival, and NAB panel discussions, and he has published articles in the Electronic Engineering Times, Broadcast Engineering, and the SMPTE Motion Imaging Journal.

"Embrionix SFP modules allow broadcast equipment manufacturers to offer a much wider array of IO options in their products, and even provide flexibility to configure finished goods at the last minute with any mix of SDI, fiber, IP, and even HDMI," said Workman. "These are just some of the reasons why Embrionix modules are being used in more products today than ever before, and I am thrilled to be taking on the challenge to further advance the worldwide distribution of these innovative technologies."

More information on Embrionix OEM products is available at More details on Riedel video solutions can be found at