Press Release

New role supports Engage Hub’s continued expansion, providing enterprises throughout LATAM with the tools needed to digitally transform customer engagement practices

Engage Hub, the data-driven customer engagement company, has announced the appointment of Gabriel Lobitsky as the company’s new SVP Sales in Latin America (LATAM). Based in Brazil, Gabriel will be helping businesses in the region improve the customer service they provide.

With over 20 years’ experience in IT and enterprise sales, Gabriel possesses expert knowledge in E2E solutions, having previously sold services for a cross-sector of industries including Marketing & Sales, Finance, Supply Chain, Asset Management, IoT and Retail and Analytics.

Gabriel’s experience in Brazil and Southern Latin America has seen him manage largescale transformation projects for retailers, banks and telecoms companies. Throughout his career, he has worked with some of the largest organisations in Brazil – including Via Varejo, Bradesco, Máquina de Vendas, CPFL, FEDEX and TIM – serving as an instrumental figurehead on strategic solutions and strategy planning.

Gabriel’s decision to join Engage Hub stems from a strong interest in helping enterprises to engage better with their customers, as well as investing in the development of businesses in new markets. Commenting on the decision Gabriel said, “It is integral that we continue to provide appropriate communication channels to customers across LATAM, and deliver real value through leveraging technology channels such as AI, Messenger, Whatsapp, and increasingly SMS. At Engage Hub we have the capabilities, passion and experience to utilise technological innovation in order to strengthen relationships between customers and brands by providing a true and impactful omni-channel experience’

Gabriel will operate across Brazil and LATAM, with a view to developing operations in Brazil and expanding into Columbia, Chile, Argentina and Mexico with a major focus on strengthening existing strategic partnerships with Vivo and MoviStar, as well as cultivating new business opportunities.

Commenting on the company’s ongoing global expansion, Ray Tierney, CEO of Engage Hub added: “Gabriel is a critical and positive appointment for Engage Hub. Following a number of recent strategic global hires, we now have more resources than ever dedicated to winning business in emerging markets, as well as building strong international relationships. Gabriel will play a pivotal role in driving our operational expansion across LATAM, with his extensive experience and invaluable connections in the market.”

Gabriel’s official appointment will take place on 10th October with an initial focus on strengthening partnerships in the region and expanding the team on the ground across several markets.