Whitepaper
For many years since the advent of consumer internet, media and publishing companies fought a lonely, and often losing, battle in monetizing their content effectively, and deepening direct relationships with customers. However, things have started looking up in the last few years. Consumers are more than willing to pay for unique, compelling content, and brands remain keen to reach out to this audience through marketing on relevant media platforms. These trends present a real opportunity for the media industry – print, television, and online – to boost customer engagement through enhanced content enrichment, superior content recommendation, and rendering of contextual, personalized offerings. Recognizing this opportunity, several companies have accelerated efforts to glean nuggets of ‘knowledge’ from the massive volumes of structured and unstructured data residing in their enterprise content management systems (CMS).
es/whitepapers/tcs whitepaper.pdf
