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On Thursday Mark Zuckerberg revealed his plans regarding AI to Meta employees during an all-hands meeting. An aggressive push forwards is based, he says, on “really incredible breakthroughs – qualitative breakthroughs – on generative AI” and in a statement to news platform Axios revealed that this gave the opportunity to “take that technology, push it forward, and build it into every single one of our products,”

In reality, this means that generative AI text, image and video generators will be integrated into existing products including Facebook and Instagram, as well as being included in new products such as the inhouse Metamate – a productivity assistant that takes information from internal company systems to answer queries and perform tasks.

For the consumer this could mean AI tools such as ChatGPT-style chatbots for Messenger and WhatsApp and an Instagram feature that could use text prompts to modify user photos.

As recently as last month, head of infrastructure Santosh Janardhan had admitted that despite high-profile investments in AI research Meta had “significant gap in our tooling, workflows and processes when it comes to developing for AI.” And went on to say that supporting AI needed Meta to “fundamentally shift our physical infrastructure design, our software systems, and our approach to providing a stable platform”.

According to The Verge, during the meeting, Zuckerberg also commented on his vision for headsets. He explained that he didn’t envisage a person sitting on a couch by themself, as per Apple demos, but instead saw a more social vision for the metaverse and presence that was “about people interacting in new ways and feeling closer”.

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