Press Release

Sim Local, one of the world’s largest SIM providers in the travel sector, has appointed Paul Foley as its Chief Digital Development Officer, effective immediately. Paul joins with a remit to take Sim Local’s industry-leading eSIM capabilities to market across all areas of the digital travel ecosystem.

Paul’s career to date has spanned management consultancy, strategy development and customer management in the technology, telecoms and professional service sectors. He brings a combination of strategic and commercial experience to Sim Local, with roles at Deloitte, PwC and Vodafone. Most recently, he held the position of Director of Global Travel Partnerships at the travel technology company, CarTrawler.

Andrew McClellan, Chief Operating Officer at Sim Local, commented “We’re delighted to welcome Paul to the Sim Local team. His expertise in travel ecommerce will bring a new dimension to our strategy and allow us to help international travellers stay connected through digital channels as well as through the existing touch-points in airports. This appointment represents another step forward in our ambitious growth plans.”

Paul Foley, Chief Digital Development Officer at Sim Local, said: “I am excited to be joining the team at Sim Local. Joining a focused tech-ready organisation in the travel telecom market just as it is about to experience a major tech disruption represents a unique opportunity and I look forward to helping Sim Local maximise the commercial impact of its eSIM capabilities.”

Sim Local already has points of sale for their local SIM card offering at over 150 locations worldwide. Customers can purchase SIM cards from travel affiliates of Sim Local such as WHSmith and InMotion, as well as from Sim Local stores and vending machines located in airports globally.