Sinch, a global leader in cloud communications for mobile customer engagement, today announced a partnership agreement with WIT Software to speed up the global uptake of next generation messaging though RCS. Sinch will deploy WITtechnology as a part of its RCS-as-a-Service offering to mobile operators who look for a nimble but scalable solution to roll-out RCS to their subscribers and enterprise customers.
"Next generation messaging can revolutionize how businesses engage with their customers though rich, interactive experiences that are tailored to every unique individual. We are seeing rising interest from mobile operators to capitalize on this opportunity and our partnership with WIT addresses this demand", says Sinch CEO Oscar Werner.
RCS is a new standard for messaging that builds on SMS but adds a range of new features to the default messaging app that is pre-installed on Android handsets. It is endorsed and standardized by the GSMA, the trade body for the world’s mobile operators, and provides a neutral, non-proprietary platform for rich messaging. For mobile subscribers,
RCS adds support for group chat and read receipts in a similar way to Apple’s iMessage and WhatsApp. For businesses, RCS brings secure, rich interactivity to the default, pre-installed inbox and positions business messaging as a viable alternative to apps with no download of an app required. The technology is also well placed to automate interactions that are now handled by live agents in call centers.
Recent research by MobileSquared shows that brands will spend $18B on RCS Business Messaging by 2023.