Sinch, part of CLX Communications, has launched its Video SDK product, adding integrated real-time video calling to its portfolio of market leading voice products.
The new Video SDK product from Sinch will supply developers with the necessary tools and scalable infrastructure allowing them to meet a rapidly growing demand for cross-platform integration that make video calls possible from any online or mobile application.
“Adding video calling to the mix of voice tools represents the next big opportunity for enterprises to engage with their customers. Until now the complex process has often been beyond reach for app developers.” commented Andreas Bernström, founder and CEO at Sinch.
“The launch of our Video SDK changes everything as it provides developers around the world with ease-of-use and time efficient tools to integrate high quality video calling into their apps. Adding this feature to any voice application will enhance and improve the communications experience the consumer has with the brand.”
Video calling is touted to be a major area of growth for enterprises as face-to-face interaction adds a dimension that is immediately engaging. Sinch’s Video SDK product functionality deepens user engagement because participants do not have to drop out of their app or website session to participate in a video call on another platform such as WhatsApp, Skype or Messenger.
Typical use cases include in-app interactions in the healthcare, dating, customer support and education sectors, as well as aiding enterprise collaboration across remote teams and locations.
The Video SDK includes features such as proxy fallback, pause and resume, and screenshot capture. What’s more the SDK sits on top of the WebRTC architecture, which uses adaptive resolution and video codecs. This guarantees quality service standards such as uptime and HD image resolution.