IP Integration, a leading provider of customer engagement solutions, is finishing 2017 on an upbeat note having announced solid revenue increases year-on-year and a market growth strategy aligned with the management reorganisation of its key partner, Avaya.
IP Integration is one of Avaya’s top partners in the UK, and a long-standing Diamond status partner in the highly respected Edge Partner Program. Over the past 12 months IP Integration committed itself further to reinforcing customer relationships and building vendor partnerships that would complement Avaya during 2017 as the company underwent its restructuring plan. As a result, IP Integration grew 9% to the end of September, and accelerated its investment in skills central to the Avaya Contact Centre solutions offer.
“We have built on our technical competence to support existing and planned product announcements for the contact centre market from Avaya, and from new vendors whose solutions are wholly complementary,” said Dave Glasgow, Sales Director at IP Integration. “We worked closely with Avaya throughout the time the company was in Chapter 11, drawing them closer to our customers at every level. This not only helped to reinforce Avaya’s commitment to supporting them in the immediate term, but also built positive relationships for the future.”
The success of this strategy coupled with Avaya’s continued plans to invest in R&D, accelerate innovation and re-engineer its core platforms, means that IP Integration is forecasting healthy revenue increases in the year ahead.
“We anticipate strong growth in 2018, maximising on the investment we have already made in our technical teams, application development and consulting practice, together with Avaya’s innovative approach and the integrated technology solutions we can offer our customers as a result of our vendor relationships.” Dave Glasgow said.