In line with its global expansion strategy, leading business support system (BSS) provider for communications service providers (CSPs) Nexign, will be focusing on establishing its presence in Africa over the coming months.
Spearheaded by telecom industry veteran Ahmad Sayed, Regional Director, Middle East and Africa at Nexign, the company made the strategic decision last year to expand its customer base in the Middle East and Africa, as well as globally. Recently, it announced an office in Dubai focusing on the Middle East and African regions with further footprint growth anticipated in the African continent from 2019 onwards.
Operating as Peter-Service for the past 26 years, Nexign has a strong and reliable track record of executing more than 120 successful BSS transformation projects. It has operated across all tiers of business and delivers a significantly lower total cost of ownership (TCO) than the market average.
“Technology is evolving rapidly with the likes of 5G and blockchain, requiring the digital transformation of businesses. This creates an opportunity for Nexign to enter the market and position our strong technical expertise and products being offered,” says Sayed.
He says Africa has seen significant activity in recent years with major telecommunications operators working to modernise their networks and IT systems such as BSS.
“This presents us with opportunities in the coming years. We want to extend our footprint in the region and establish strong local sales and technical teams. Moreover, we want to build regional partnerships to grow our customer base here. This requires us to participate at industry events (such as the upcoming AfricaCom), understand the challenges of the telecom market here, and, perhaps more importantly, what we can do to help overcome these obstacles.”
He believes that expectations from consumers on the continent are very high as they want the best services, state-of-the-art technology, and at a low cost.
“Even though this is a global challenge, we are seeing African operators really focusing on meeting customer demands. This is where we come in to not only provide operators with the required technical advantage, but a strong commercial offering as well. Operators need to cope with expansion in Africa and we can assist them in transitioning much quicker to a digital environment.”
Given the company’s experience in the BSS market, Sayed says Nexign has developed products that many of the world’s top telco operators consider to be the best available.
“Combining our technical credentials with flexibility around pricing provides the African market with a strong package as it looks to embrace the shift in digital transformation. With immense potential for business development activities on the continent, we are eagerly looking forward to the months and years to come,” he concludes.